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Unitas Wholesale names David Cooke chief executive in planned succession

Unitas Wholesale has named COO David Cooke as chief executive from the start of next year, with John Kinney moving to chairman and Jason Wouhra stepping down after three years.

Scan date
September 28, 2026
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3 min
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TX-588B
Cooke to take over from Kinney as Unitas chief
Cooke to take over from Kinney as Unitas chiefAI-generated

Packing list

  • David Cooke becomes chief executive of Unitas Wholesale at the start of next year, succeeding John Kinney after almost six years in the role.

  • Cooke joined Unitas a year ago in the newly created chief operating officer role; he was previously group commercial director at AF Blakemore.

  • Kinney moves to chairman, replacing Dr Jason Wouhra OBE, who steps down after three years; the changes were announced at the group's conference.

David Cooke will succeed John Kinney as chief executive of Unitas Wholesale at the start of next year, in a succession the buying group's board planned more than a year in advance.

The leadership changes were announced at the group's conference. Kinney, who has led Unitas for almost six years, will move into the chairman position. Dr Jason Wouhra OBE is stepping down from that role after three years.

The handover follows a deliberate sequencing. Cooke joined Unitas a year ago in the newly created role of chief operating officer, a post designed as part of the succession plan. Before that, he was group commercial director at AF Blakemore, one of the UK's largest food and drink wholesalers and convenience retailers.

Kinney came to the top job from within: he previously led the sales and marketing operation at Unitas before taking the chief executive role nearly six years ago.

What the members get

For a buying group, leadership continuity matters mainly insofar as it protects trading terms. Cooke's brief, as he framed it, centers on keeping independent wholesalers competitive as the UK market shifts around them.

"I am delighted to be taking on the role of chief executive and very grateful for the confidence placed in me by John and the Board," Cooke said. "Unitas has a strong and diverse membership, including some of the very best independent wholesalers in the UK, supported by a talented and committed central team.

"Independent wholesale has a vital role to play in the UK supply chain, and Unitas has an important responsibility to help its members remain competitive, relevant and successful in a market that continues to change at pace," he added. "I look forward to working closely with our members, supplier partners and the Unitas team as we build on the strong foundations already in place, continue to develop our proposition and deliver the next phase of our strategy."

Kinney's account of the six years

Kinney pointed to organisational and commercial strengthening under his tenure, though the announcement contained no disclosed figures on member volume growth or supplier spend.

"I am extremely proud of what we have achieved at Unitas over the past six years," Kinney said. "We have strengthened the organisation, developed our commercial proposition and continued to evolve the support we provide to members and supplier partners in a rapidly changing wholesale market.

"David joined Unitas a year ago as part of our succession planning and has made a significant impact," he continued. "He has quickly built a strong understanding of the business, our membership and the opportunities ahead of us. I am delighted that he will take on the role of chief executive and am confident he is the right person to lead Unitas through its next chapter.

Governance framing

Wouhra cast the changes as a governance exercise rather than a reaction to performance, emphasizing continuity.

"It has been a real privilege to serve as chairman of Unitas and I have thoroughly enjoyed the role over the past three years," Wouhra said. "I am proud of the progress the organisation has made during that time and of the way the Board, leadership team and wider business have continued to strengthen Unitas on behalf of its members.

"Good succession planning is an important part of strong governance, and I believe these changes provide both continuity and a clear path for the next stage of Unitas' development."

What to watch

The measured facts here are the appointments, the timeline and the roles. The claims about a strengthened commercial proposition and a stronger organisation are asserted, not quantified — no trading figures, member numbers or supplier turnover accompanied the announcement.

The open question for members and supplier partners is what "the next phase of our strategy" means in practice: whether Cooke, with his commercial background at AF Blakemore, shifts the group's emphasis toward sharper trading terms, category depth or supplier engagement. With Cooke taking charge at the start of next year and Kinney remaining as chairman, members should expect the group to signal its strategic priorities in the months around the transition.

via Better Wholesaling (Source)

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James Calloway

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Senior reporter covering regulation, policy and their impact on Wholesale and distribution industry coverage for B2B professionals at Distribution Brief.

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