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AF Blakemore CEO Carol Welch to Step Down in October 2026
Carol Welch steps down as AF Blakemore CEO on 2 October 2026 after nearly four years; executive chairman Peter Blakemore will lead the Spar wholesaler's team through the transition.
- Scan date
- October 2, 2026
- Handle time
- 3 min
- Ticket
- TX-254A

Packing list
Carol Welch steps down as AF Blakemore CEO on 2 October 2026 after nearly four years in the role.
Welch joined the Spar wholesaler in 2023, succeeding Jerry Marwood, after six years as Odeon UK managing director.
Executive chairman Peter Blakemore will work with the executive team leading the business following her departure.
Carol Welch will leave the chief executive post at AF Blakemore on 2 October 2026, ending a tenure of nearly four years at the head of one of the Spar network's cornerstone wholesalers.
The company confirmed the departure in a statement. "We can confirm that after nearly four years as CEO, Carol Welch will step down from her role on 2 October 2026," a spokesperson said. "We thank Carol for her leadership and contribution to the business during a significant period of transformation and wish her every success for the future."
The wording matters for distributors tracking the West Midlands-based group. The company itself characterizes the period as one of "significant transformation" — an acknowledgement that the wholesale business Welch inherited in 2023 has not stood still. What that transformation has delivered in gross margin or volume terms, the statement does not quantify, and AF Blakemore has disclosed no figures alongside the leadership change.
Welch took the top job in 2023, succeeding Jerry Marwood. Her route to the role ran outside wholesale and food distribution: she spent six years as managing director of Odeon UK, the cinema chain, before crossing into grocery supply. That background in multi-site consumer operations framed her appointment at a family-controlled wholesaler navigating shifting retail demand, and the structure of the business has continued to evolve on her watch. During her tenure the group agreed a deal for Appleby Westward, extending its reach within the Spar distribution network in the South West.
The succession plan, at least in the near term, reverts to family control. Peter Blakemore, the firm's executive chairman, will work with the executive team to lead the business after Welch's departure. That arrangement echoes the governance pattern at several family-owned UK wholesalers, where an executive chairman functions as the stabilizing node between CEO transitions rather than handing the reins immediately to an external hire.
The company has not named a successor, set a timeline for appointing one, or said whether the executive-team model under Peter Blakemore will serve as a bridge or as a longer-term structure. Nor has it indicated whether the strategic direction set over the past four years — including the consolidation moves within Spar — will continue under the new leadership configuration.
For suppliers and retail partners across AF Blakemore's wholesale and foodservice channels, the immediate question is continuity of account management and trading terms through the transition window, which runs from now until October 2026. For competitors in UK food wholesale, a leadership vacuum of any duration at a major Spar distributor is an opening to press for share among independent retailers evaluating their cash-and-carry and delivered options.
What remains measured is limited to the facts of the departure: the date, the interim structure, and the company's characterization of the past four years. What remains asserted is the framing of "transformation" — a claim wholesalers, suppliers and rivals will test against the group's competitive position when its next dealings with the market, or its next acquisition, become visible.
Attention now shifts to whether AF Blakemore moves quickly to appoint a permanent chief executive from within the executive team, or whether Peter Blakemore's direct leadership marks a more extended chapter for the family firm.
via afblakemore.com (Original)
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Market editor covering companies, deals and strategy in Wholesale and distribution industry coverage for B2B professionals at Distribution Brief.
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